For SaaS founders and marketing leads
More qualified demos. Every ad tied to pipeline in your CRM.
Neyo runs your ads, follows up with every demo request and books qualified prospects onto your sales team's calendars. A strategist who knows how software gets bought manages it and answers for pipeline and closed revenue, not clicks or form fills.
Book a call- VP Sales, mid-market softwareLinkedInDemo booked$32,000
- Head of RevOps, fintechGoogle SearchQualified$45,000
- IT director, insurance companyMicrosoft AdsProposal sent$60,000
- COO, logistics companyLinkedInClosed-won$28,000
- Ad click
- Instant reply
- Demo booked
- Closed-won
Pipeline and revenue from your CRM
01 · The problem
Most SaaS marketing is judged on leads, not revenue.
What most SaaS companies do
Run LinkedIn and Google campaigns for demo requests and free trials, then report on leads, signups and cost per lead.
Why it fails
Deals can take months and need a buying committee's sign-off, but the ad platforms count any form fill as a win. A student downloading an ebook looks the same as a VP asking for a demo, so budget goes to the campaigns that fill the CRM, not the ones that close.
What it costs you
Your sales team chases leads that were never going to buy, demo requests wait in a queue, and when the board asks which campaigns built pipeline, nobody can answer from the CRM.
What Neyo does instead
Every campaign is tied to demos, pipeline and closed-won deals in HubSpot or Salesforce. Your strategist moves budget toward the audiences and messages that produce qualified demos, and tells you why.
02 · What we run
From first click to closed revenue.
One system, run by software every day and managed by a strategist who knows how SaaS is bought and sold.
Ads
LinkedIn campaigns aimed at the job titles, company sizes and industries you sell to, plus Google and Microsoft search ads for buyers already comparing tools.
Landing pages
Pages for each use case, industry and role, written in your buyers' terms, with a short path to a demo.
Instant follow-up
Every demo request gets a relevant reply right away, so interest doesn't cool off before your sales team reaches out.
Booking
Qualified prospects book a demo straight onto your reps' calendars. Neyo doesn't replace your sales team. It hands them qualified meetings.
Revenue attribution
Demos, opportunities and closed-won deals are traced back to the campaign that started them in HubSpot or Salesforce, even when a deal takes months to close.
Your strategist
Knows how SaaS is bought and sold, manages the whole system with you and answers for qualified pipeline and closed revenue, not clicks.
03 · Measurement
How we measure success for SaaS companies.
Every number comes from HubSpot or Salesforce and your ad accounts, not platform estimates. These are the ones your strategist reports on.
Qualified demos by campaign
Demos your sales team marked as qualified, by campaign, not raw form fills or signups.
Cost per qualified demo
What you paid in ads for each qualified demo, by campaign and by audience.
Pipeline by campaign
The opportunity value in your CRM traced back to the campaign that started each deal.
Closed-won revenue by campaign
The deals that actually signed, traced back to the campaign that started them, even months later.
Time to first reply
How fast demo requests hear back, before interest cools.
04 · How it works
From first call to qualified demos in three steps.
- 1
Connect your CRM and ad accounts
We connect Neyo to HubSpot or Salesforce during setup, so every opportunity is traced back to the ad that started it. Your LinkedIn, Google and Microsoft ad accounts stay in your name.
- 2
We launch and run it
Your strategist builds the plan around your ideal customers and your sales cycle. The platform runs the campaigns, the follow-up and the demo booking.
- 3
You see revenue by campaign
See qualified demos, pipeline and closed-won revenue for every campaign, straight from your CRM.
05 · Comparison
How Neyo compares for SaaS companies.
| AI-only marketing tools | Typical agency | Neyo | |
|---|---|---|---|
| Who runs it | You do, inside the software | An account team that also serves other clients | The platform, every day, managed by your strategist |
| Who answers for results | Nobody | An account manager, once a month | A strategist who knows how SaaS is bought |
| What counts as success | Clicks and form fills | Leads, MQLs and cost per lead | Qualified demos, pipeline and closed-won revenue in your CRM |
| Follow-up | Not included | Left to your sales team | Instant follow-up and demo booking, built in |
| Knows your buyers | No | Sometimes | Built around buying committees and long sales cycles |
Who runs it
- AI-only marketing tools
- You do, inside the software
- Typical agency
- An account team that also serves other clients
- Neyo
- The platform, every day, managed by your strategist
Who answers for results
- AI-only marketing tools
- Nobody
- Typical agency
- An account manager, once a month
- Neyo
- A strategist who knows how SaaS is bought
What counts as success
- AI-only marketing tools
- Clicks and form fills
- Typical agency
- Leads, MQLs and cost per lead
- Neyo
- Qualified demos, pipeline and closed-won revenue in your CRM
Follow-up
- AI-only marketing tools
- Not included
- Typical agency
- Left to your sales team
- Neyo
- Instant follow-up and demo booking, built in
Knows your buyers
- AI-only marketing tools
- No
- Typical agency
- Sometimes
- Neyo
- Built around buying committees and long sales cycles
06 · Questions
Questions SaaS teams ask us.
Who owns the ad accounts and the data?
You do. Your ad accounts, tracking and customer data stay in your name, and you keep all of it if you ever leave.
Does Neyo replace our sales team or SDRs?
No. Neyo runs the marketing and the first reply, then hands qualified meetings to your team. Your reps run the demos and close the deals.
How do you handle long sales cycles?
We report on qualified demos and pipeline first, because closed revenue takes longer to show up. When a deal closes in HubSpot or Salesforce, it's traced back to the campaign that started it, however long it took. Your strategist gives you a realistic timeline on the first call.
What do you need from me to start?
Access to your CRM and ad accounts, the companies and roles you most want to reach, how your team defines a qualified demo, and a kickoff call with your strategist.
What does it cost?
It depends on your goals, your market and your ad spend. We walk through the options on the call.
07 · Book a call
Book a 30-minute call.
Four quick questions, then pick a time. We'll look at how you build pipeline today and show you how Neyo would run your marketing.
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