For real estate team leads and brokerage owners
More buyer and seller appointments. Every closing traced to its ad.
Neyo runs your ads, texts every new lead right away and books the appointment with your team. A strategist who knows real estate manages it and answers for appointments and closings, not clicks.
Book a call- Listing appointmentMetaClosed$14,800
- Ad click
- Instant text
- Listing signed
- Closed in Follow Up Boss
- Buyer consultationGoogle SearchUnder contract$9,450
- Home valuationGoogle SearchAppointment Thu$11,200
- Relocation consultationMetaShowing Sat$12,300
Closings from Follow Up Boss
01 · The problem
Leads are easy to buy and hard to close.
What most real estate teams do
Buy leads from listing sites, run a few social ads for home valuations, and count on sphere and referrals for the rest. The report shows leads and cost per lead.
Why it fails
Many buyers and sellers aren't ready for months, and nothing ties a closing back to the ad that started it. A lead who isn't planning to move looks the same as next spring's listing, so spend follows cheap leads, not closings.
What it costs you
New leads who wait for a reply talk to another agent. Your agents spend their days on people who aren't ready to move, and lead and referral fees eat into your commissions.
What Neyo does instead
Every ad, text and appointment is tied to the deal it produced in your CRM, all the way to closing. Your strategist moves budget toward the campaigns that lead to listings and closings, and tells you why.
02 · What we run
Everything between the ad and the closing.
One system, run by software every day and managed by a strategist who knows how real estate teams win business.
Ads
Google and Meta ads for sellers asking what their home is worth and buyers looking in your area, set up within each platform's housing ad rules.
Landing pages
Pages for home valuations, buyer consultations and your listings, each built to book an appointment.
Instant text follow-up
Every new lead gets a text right away, day or night, so they hear from your team before another agent reaches them.
Booking
Buyers and sellers pick a time for a consultation or listing appointment that fits your team's calendar.
Revenue attribution
We connect Neyo to Follow Up Boss, Lofty or BoldTrail (formerly kvCORE) during setup, so every closing is traced back to the ad that started it, even months later.
Your strategist
Knows how real estate teams win listings and buyers, manages the whole system with you and answers for appointments and closings, not clicks.
03 · Measurement
How we measure success for real estate teams.
Every number comes from your CRM and your ad accounts. Closings can take months, so your strategist reports on appointments and pending deals as they build, not only the deals that close.
Appointments by campaign
Buyer consultations and listing appointments each campaign booked, not how many leads it got.
Cost per appointment
What you paid in ads for each appointment that was actually booked, by campaign.
Deals under contract by campaign
Pending deals in your CRM, traced back to the ad that started each one, before they close.
Closings and commission by campaign
Closed deals and the commission they paid, traced back to the first ad, even months later.
Commission for every ad dollar
So you know which campaigns to grow and which to cut.
Time to first reply
How fast new leads hear from your team, day or night, before another agent reaches them.
04 · How it works
From first call to booked appointments in three steps.
- 1
Connect your CRM and ad accounts
Give us access to your Google and Meta ad accounts, and we connect Neyo to Follow Up Boss, Lofty or BoldTrail. Everything stays in your name.
- 2
We launch and run it
Your strategist builds the plan around the listings and buyers you want and the areas you serve. The platform runs the ads, the texts and the booking.
- 3
You see closings by campaign
See appointments, deals under contract and closed commission for every campaign, straight from your CRM.
05 · Comparison
How Neyo compares for real estate teams.
| AI-only marketing tools | Typical agency | Neyo | |
|---|---|---|---|
| Who runs it | You do, inside the software | An account team that also serves other clients | The platform, every day, managed by your strategist |
| Who answers for results | Nobody | An account manager, once a month | A strategist who knows real estate teams |
| What counts as success | Clicks and form fills | Leads and cost per lead | Booked appointments and closings in your CRM |
| New lead follow-up | Not included | Left to your agents | An instant text, day or night, then a booked appointment |
| Knows your business | No | Sometimes | Built around long buying cycles and housing ad rules |
Who runs it
- AI-only marketing tools
- You do, inside the software
- Typical agency
- An account team that also serves other clients
- Neyo
- The platform, every day, managed by your strategist
Who answers for results
- AI-only marketing tools
- Nobody
- Typical agency
- An account manager, once a month
- Neyo
- A strategist who knows real estate teams
What counts as success
- AI-only marketing tools
- Clicks and form fills
- Typical agency
- Leads and cost per lead
- Neyo
- Booked appointments and closings in your CRM
New lead follow-up
- AI-only marketing tools
- Not included
- Typical agency
- Left to your agents
- Neyo
- An instant text, day or night, then a booked appointment
Knows your business
- AI-only marketing tools
- No
- Typical agency
- Sometimes
- Neyo
- Built around long buying cycles and housing ad rules
06 · Questions
Questions team leads ask us.
Who owns the ad accounts and the data?
You do. Your ad accounts, tracking and customer data stay in your name, and you keep all of it if you ever leave.
Do housing ad rules limit what you can run?
They shape it. In the US, Meta and Google don't allow housing ads to be targeted by age, gender or zip code, and similar rules apply in Canada. Your strategist builds every campaign within those rules, around the areas you serve and what buyers and sellers there search for.
Do we have to stop buying leads?
No. Keep any lead source that works for you. Because closings are tracked in your CRM, you can see how Neyo's campaigns compare with your other sources by the closings they produce.
Which CRMs do you work with?
We connect Neyo to Follow Up Boss, Lofty or BoldTrail (formerly kvCORE) during setup. If your team uses something else, tell us on the call and we'll tell you straight whether we can connect to it.
How fast will I see results?
Appointments come first. Closings follow on your clients' timelines, which can run for months. Your strategist gives you a realistic timeline on the first call.
What does it cost?
It depends on your goals, your market and your ad spend. We walk through the options on the call.
07 · Book a call
Book a 30-minute call.
Four quick questions, then pick a time. We'll look at your current marketing and show you how Neyo would run it for your team.
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