For personal injury firm owners and partners
More signed cases. Every ad tied to the case it started.
Neyo runs your ads, replies to every new inquiry day or night and gets people to your intake team fast. A strategist who knows personal injury firms manages it and answers for signed cases, not clicks.
Book a call- Rear-end collisionGoogle SearchMon 9:40 PM$6,500
- Ad click
- Instant reply
- Intake call
- Signed in Filevine
- Truck accidentGoogle SearchTue 11:15 AM$24,000
- Slip and fallMetaThu 7:05 PM$4,200
- Motorcycle crashMicrosoft AdsSat 10:30 AM$9,800
Cases and fee estimates from Filevine
01 · The problem
Most personal injury marketing stops at the call.
What most personal injury firms do
Pay for costly search clicks and leads from vendors, then judge the results by calls and cost per lead.
Why it fails
A call isn't a case. Nothing in the ad report connects to your case management software, so an ad that brings wrong-fit calls looks as good as one that signs a strong case weeks later.
What it costs you
A caller who reaches voicemail at night may sign with another firm by morning. Budget keeps going to the ads that ring the phone, and nobody can tell you which ones signed cases.
What Neyo does instead
Every ad, reply and intake call is tied to the case it produced in your case management software. Your strategist moves budget toward the campaigns that sign the cases you want, and tells you why.
02 · What we run
Everything between the ad and the signed case.
One system, run by software every day and managed by a strategist who knows personal injury firms.
Ads
Google, Meta and Microsoft ads for the cases you want most, such as car crashes and truck accidents, in the areas you serve. They run in your firm's name, so every inquiry is yours alone.
Landing pages
Fast pages for each case type and city, built to get a call or a form, and approved by you before they go live.
Instant intake follow-up
Every new inquiry gets a reply right away, day or night, and your intake team gets the details to call back fast.
Booking
People who fit your criteria book a call with your intake team, without the phone tag.
Case attribution
We connect Neyo to Filevine, Litify or Clio during setup, so every signed case is traced back to the ad that started it.
Your strategist
Knows personal injury intake and advertising, manages the whole system with you and answers for signed cases, not clicks.
03 · Measurement
How we measure success for personal injury firms.
Every number comes from your ad accounts and your case management software, such as Filevine, Litify or Clio. These are the ones your strategist reports on.
Signed cases by campaign
How many cases each campaign signed, not how many clicks or calls it got.
Cost per signed case
What you paid in ads for each signed case, by campaign and by case type.
Case types by campaign
Which campaigns bring the cases you want, and which bring calls you turn down.
Estimated fees by campaign
The fee your team estimates when a case signs, so you can judge a campaign before its cases settle.
Fees by campaign
As cases settle, the fees in your case management software are traced back to the ads that started them.
Time to first reply
How fast new inquiries hear back, day or night, before they call another firm.
04 · How it works
From first call to signed cases in three steps.
- 1
Connect your case software and ad accounts
Give us access to Filevine, Litify or Clio and your Google, Meta and Microsoft accounts. We connect them to Neyo during setup, and everything stays in your firm's name.
- 2
We launch and run it
Your strategist builds the plan around the cases you want and the areas you serve. Once you approve the ads, the platform runs them, the follow-up and the booking.
- 3
You see signed cases by campaign
See signed cases for every campaign, and the fees as cases settle, straight from your case management software.
05 · Comparison
How Neyo compares for personal injury firms.
| AI-only marketing tools | Typical agency | Neyo | |
|---|---|---|---|
| Who runs it | You do, inside the software | An account team that also serves other clients | The platform, every day, managed by your strategist |
| Who answers for results | Nobody | An account manager, once a month | A strategist who knows personal injury firms |
| What counts as success | Clicks and form fills | Calls, clicks and cost per lead | Signed cases and fees in your case management software |
| New inquiry follow-up | Not included | Left to your intake team | A reply right away, day or night, then a fast handoff to your intake team |
| Knows your practice | No | Sometimes | Built around your case types, your market and the rules your firm advertises under |
Who runs it
- AI-only marketing tools
- You do, inside the software
- Typical agency
- An account team that also serves other clients
- Neyo
- The platform, every day, managed by your strategist
Who answers for results
- AI-only marketing tools
- Nobody
- Typical agency
- An account manager, once a month
- Neyo
- A strategist who knows personal injury firms
What counts as success
- AI-only marketing tools
- Clicks and form fills
- Typical agency
- Calls, clicks and cost per lead
- Neyo
- Signed cases and fees in your case management software
New inquiry follow-up
- AI-only marketing tools
- Not included
- Typical agency
- Left to your intake team
- Neyo
- A reply right away, day or night, then a fast handoff to your intake team
Knows your practice
- AI-only marketing tools
- No
- Typical agency
- Sometimes
- Neyo
- Built around your case types, your market and the rules your firm advertises under
06 · Questions
Questions firm owners ask us.
Who owns the ad accounts and the data?
You do. Your ad accounts, tracking and customer data stay in your name, and you keep all of it if you ever leave.
Do your ads follow attorney advertising rules?
We write every ad and page with those rules in mind: no promised outcomes or settlement amounts, and the disclaimers your firm requires. Your firm stays responsible for its advertising under your state bar's rules, so nothing runs until you approve it.
Does Neyo replace our intake team?
No. Your intake team still speaks with every potential client and decides which cases to take. Neyo replies to new inquiries right away, day or night, so your team reaches people faster.
How fast will I see results?
Signed cases come first. Fees follow as cases settle, which can take months, so we report on signed cases by campaign from the start. Your strategist gives you a realistic timeline on the first call.
What does it cost?
It depends on your goals, your market and your ad spend. We walk through the options on the call.
07 · Book a call
Book a 30-minute call.
Four quick questions, then pick a time. We'll look at your current marketing and intake, and show you how Neyo would run it for your firm.
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