For nonprofit executive directors and development leads
More new donors. Every gift traced to the campaign that earned it.
Neyo runs your ads and appeal pages, thanks every new donor in your voice and traces each gift back to the campaign behind it. A strategist who knows fundraising works with your team and answers for new donors and gifts, not clicks.
Book a call- Year-end giftGoogle SearchNew donor$150
- Monthly giftMetaMonthly donor$30
- Ad click
- Giving page
- Thank-you sent
- Gift in your CRM
- Emergency appeal giftAd GrantsNew donor$75
- Memorial giftMetaGave again$250
Gifts from your donor CRM
01 · The problem
Your ads report clicks. Your board asks about gifts.
What most nonprofits do
Put most of the effort into year-end appeals and events, run Ad Grants or a few boosted posts on the side, and report visits and clicks to the board.
Why it fails
Gifts land in your donor CRM, and the ad reports never see them. A click from someone who gave once looks the same as one from a new monthly donor, so budget and staff time follow traffic instead of gifts.
What it costs you
A first-time donor who waits weeks for a thank-you is easy to lose. Too much rides on year-end, and nobody can say which campaigns brought in the donors who stay.
What Neyo does instead
Neyo traces every gift in your donor CRM back to the campaign that earned it. Your strategist puts budget behind the campaigns that bring in new and monthly donors, and explains every change.
02 · What we run
From first click to second gift.
Software runs it every day. A strategist who knows fundraising manages it with your development team.
Ads
Google and Meta ads for year-end, emergency appeals, monthly giving and events, run alongside your Google Ad Grants account if you have one.
Landing pages
A page for each appeal, event and program that tells the story in your words and makes the ask clear.
Instant follow-up
New sign-ups and event registrants hear from you right away, while they still care, and new donors get a thank-you in your voice.
Giving
Every appeal leads straight to your donation form, with monthly giving offered up front, so a sign-up can become a donor and a first gift can become a second.
Donation attribution
We connect Neyo to Bloomerang, Raiser's Edge NXT or Salesforce Nonprofit Cloud during setup, so every gift is traced back to the campaign that earned it.
Your strategist
Knows nonprofit fundraising, from year-end appeals to monthly giving and Ad Grants. Works with your development team and answers for new donors and gifts, not clicks.
03 · Measurement
How we measure success for nonprofits.
Every number comes from your ad accounts and your donor CRM, not website traffic. Your strategist reports on these, campaign by campaign.
New donors by campaign
How many first-time donors each campaign brought in, not how many people clicked.
Cost per new donor
What each new donor cost in ad spend, so you can compare campaigns and appeals fairly.
Amount raised by campaign
Every gift in your donor CRM, traced back to the campaign that earned it.
New monthly donors
Recurring gifts started by each campaign, counted on their own because they can keep giving long after the campaign ends.
Second gifts
Whether the donors a campaign brought in give again, so you grow the campaigns that find donors who stay.
Raised for every ad dollar
So you know which campaigns to grow before year-end and which to cut.
04 · How it works
From first call to new donors in three steps.
- 1
Connect your donor CRM and ad accounts
Give us access to your donor CRM and your Google and Meta ad accounts, plus Ad Grants if you have it. Everything stays in your organization's name.
- 2
We launch and run it
Your strategist plans around your appeals, events and giving calendar with your team. The platform runs the ads, the pages and the thank-yous every day.
- 3
You see gifts by campaign
See new donors, monthly gifts and amount raised for every campaign, straight from your donor CRM.
05 · Comparison
How Neyo compares for nonprofits.
| AI-only marketing tools | Typical agency | Neyo | |
|---|---|---|---|
| Who runs it | Your staff, inside the software | An account team that also serves other clients | The platform, every day, managed by your strategist |
| Who answers for results | Nobody | An account manager, once a month | A strategist who knows fundraising |
| What counts as success | Clicks and impressions | Clicks, visits and cost per click | New donors, monthly gifts and amount raised |
| New donor follow-up | Not included | Left to your team | A prompt thank-you in your voice |
| Knows nonprofits | No | Sometimes | Built around appeals, events and year-end giving |
Who runs it
- AI-only marketing tools
- Your staff, inside the software
- Typical agency
- An account team that also serves other clients
- Neyo
- The platform, every day, managed by your strategist
Who answers for results
- AI-only marketing tools
- Nobody
- Typical agency
- An account manager, once a month
- Neyo
- A strategist who knows fundraising
What counts as success
- AI-only marketing tools
- Clicks and impressions
- Typical agency
- Clicks, visits and cost per click
- Neyo
- New donors, monthly gifts and amount raised
New donor follow-up
- AI-only marketing tools
- Not included
- Typical agency
- Left to your team
- Neyo
- A prompt thank-you in your voice
Knows nonprofits
- AI-only marketing tools
- No
- Typical agency
- Sometimes
- Neyo
- Built around appeals, events and year-end giving
06 · Questions
Questions nonprofit leaders ask us.
Who owns the ad accounts and the data?
You do. Your ad accounts, tracking and customer data stay in your name, and you keep all of it if you ever leave.
Do you work with Google Ad Grants?
Yes. If you have an Ad Grants account, we run it alongside any paid campaigns and trace the gifts it brings in, like any other campaign. Ad Grants ads are text ads on Google Search with their own program rules, so your strategist plans the account around them.
Which donor software do you work with?
We connect Neyo to donor CRMs like Bloomerang, Raiser's Edge NXT and Salesforce Nonprofit Cloud during setup, so each gift is traced back to the campaign that earned it. If yours isn't listed, ask us on the call.
How does this work with our development team?
Your team keeps the donor relationships, major gifts and events. Neyo runs the online side, from ads to thank-yous, and your strategist works with your team on appeals and timing.
What does it cost?
It depends on your goals, your market and your ad spend. We walk through the options on the call.
07 · Book a call
Book a 30-minute call.
Four quick questions, then pick a time. We'll look at how you raise money online today and show you how Neyo would run it for your organization.
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