For general contractors and builders
More booked estimates. Every contract tied to the ad that started it.
Neyo runs your ads, texts every new lead right away and books the estimate. A strategist who knows contracting manages it and answers for booked estimates and signed projects, not clicks.
Book a call- Custom home buildGoogle SearchContract signed$685,000
- Ad click
- Instant text
- Estimate booked
- Signed in Procore
- Dental office build-outLinkedInProposal sent$240,000
- Second-story additionMetaSite visit Thu$214,000
- Restaurant renovationMicrosoft AdsEstimate booked$162,000
Contracts from Procore
01 · The problem
Most contractor marketing stops at the lead.
What most general contractors do
Count on referrals and bid invitations, buy shared leads when work slows down, and run a few ads on the side. The reports show clicks and cost per lead.
Why it fails
Months can pass between the first estimate and a signed contract, and nothing ties the two together. A lead who only wanted a ballpark price looks the same as a full custom build, so budget follows cheap leads instead of signed work.
What it costs you
Your evenings go to estimates for people who were only collecting prices. Work comes in feast or famine, and nobody can say which marketing won the projects you signed.
What Neyo does instead
Every ad, text and site visit is tied to the project it produced in your project software. Your strategist moves budget toward the campaigns that turn into signed contracts, plans around your slow season and tells you why.
02 · What we run
Everything between the ad and the signed contract.
One system, run by software every day and managed by a strategist who knows how contractors win work.
Ads
Google, Meta and Microsoft ads for the projects you want, from additions to custom homes, plus LinkedIn when you're after commercial work.
Landing pages
Pages for each type of project, with photos of your past work, built to get a site visit booked.
Instant text follow-up
Every new lead gets a text right away, so they hear from you before they ask the next contractor for a bid.
Booking
Leads pick a time for a site visit that fits your schedule, without the phone tag.
Revenue attribution
We connect Neyo to Buildertrend, JobTread or Procore during setup, so every signed project is traced back to the ad that started it.
Your strategist
Knows the contracting business, manages the whole system with you and answers for booked estimates and signed projects, not clicks.
03 · Measurement
How we measure success for general contractors.
Every number comes from your project software and your ad accounts, not guesses. Contracts can take months to sign, so your strategist reports on estimates and proposals along the way.
Booked estimates by campaign
How many site visits and estimates each campaign put on your calendar, not how many clicks it got.
Cost per booked estimate
What you paid in ads for each estimate that was actually booked, by campaign and by type of project.
Signed contracts by campaign
Projects signed in your project software, traced back to the ad that started each one.
Close rate by campaign
Which campaigns bring in clients who sign, not just people collecting prices.
Contract value for every ad dollar
So you know which campaigns to grow and which to cut.
Time to first reply
How fast new leads hear back, before they ask the next contractor for a bid.
04 · How it works
From first call to booked estimates in three steps.
- 1
Connect your software and ad accounts
We connect Neyo to Buildertrend, JobTread or Procore, and to your Google, Meta and Microsoft ad accounts. Everything stays in your name.
- 2
We launch and run it
Your strategist builds the plan around the projects you want, the areas you work in and your busy and slow seasons. The platform runs the ads, the texts and the booking.
- 3
You see signed projects by campaign
See booked estimates, signed contracts and contract value for every campaign, straight from your project software.
05 · Comparison
How Neyo compares for general contractors.
| AI-only marketing tools | Typical agency | Neyo | |
|---|---|---|---|
| Who runs it | You do, inside the software | An account team that also serves other clients | The platform, every day, managed by your strategist |
| Who answers for results | Nobody | An account manager, once a month | A strategist who knows contracting |
| What counts as success | Clicks and form fills | Leads and cost per lead | Booked estimates and signed contracts |
| New lead follow-up | Not included | Left to your office | An instant text, then a booked site visit |
| Knows your trade | No | Sometimes | Built around long sales cycles and your building season |
Who runs it
- AI-only marketing tools
- You do, inside the software
- Typical agency
- An account team that also serves other clients
- Neyo
- The platform, every day, managed by your strategist
Who answers for results
- AI-only marketing tools
- Nobody
- Typical agency
- An account manager, once a month
- Neyo
- A strategist who knows contracting
What counts as success
- AI-only marketing tools
- Clicks and form fills
- Typical agency
- Leads and cost per lead
- Neyo
- Booked estimates and signed contracts
New lead follow-up
- AI-only marketing tools
- Not included
- Typical agency
- Left to your office
- Neyo
- An instant text, then a booked site visit
Knows your trade
- AI-only marketing tools
- No
- Typical agency
- Sometimes
- Neyo
- Built around long sales cycles and your building season
06 · Questions
Questions contractors ask us.
Who owns the ad accounts and the data?
You do. Your ad accounts, tracking and customer data stay in your name, and you keep all of it if you ever leave.
Will this just bring me more price shoppers?
Your strategist aims campaigns at the projects you want and tracks which ones lead to signed contracts, not just estimate requests. Budget moves toward the campaigns that bring in clients who sign, and away from the ones that only bring in price shoppers.
What happens in my slow season?
Your strategist plans spend around your season and your backlog: more when you need work, less when your crews are booked out.
Which project software do you work with?
We connect Neyo to Buildertrend, JobTread or Procore during setup. If you use something else, tell us on the call and we'll tell you straight whether we can connect to it.
How fast will I see results?
Booked estimates come first. Signed contracts follow on your clients' timelines, which can run for months. Your strategist gives you a realistic timeline on the first call.
What does it cost?
It depends on your goals, your market and your ad spend. We walk through the options on the call.
07 · Book a call
Book a 30-minute call.
Four quick questions, then pick a time. We'll look at how you win work today and show you how Neyo would run your marketing.
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