For family law firm owners
More booked consultations. Every ad tied to the clients who sign.
Neyo runs your ads, replies to every new inquiry quickly and discreetly, and books the consultation. A strategist who knows family law firms manages it and answers for booked consultations and signed clients, not clicks.
Book a call- Divorce, with childrenGoogle SearchTue 10:00 AM$5,000
- Ad click
- Discreet reply
- Consultation
- Retained in Clio
- Custody modificationMetaTue 4:30 PM$3,500
- Prenuptial agreementMicrosoft AdsWed 12:00 PM$2,500
- Uncontested divorceGoogle SearchThu 9:30 AM$1,500
Matters and retainers from Clio
01 · The problem
Most family law marketing stops at the inquiry.
What most family law firms do
Count on referrals and reviews, run a few search ads, and judge the results by calls and form fills.
Why it fails
People facing a divorce or custody dispute research quietly and often contact more than one firm. Nothing in the ad report connects to your practice management software, so nobody can tell which ads led to a signed client.
What it costs you
Someone who waits for a reply, or gets a careless one, books with another firm. Consultation slots go to people who were never a fit, and the budget keeps going to ads that look busy.
What Neyo does instead
Every ad, reply and consultation is tied to the client it produced in your practice management software. Your strategist moves budget toward the campaigns that bring signed clients, and tells you why.
02 · What we run
Everything between the ad and the signed retainer.
One system, run by software every day and managed by a strategist who knows family law firms.
Ads
Google, Meta and Microsoft ads for the matters you want most, such as divorce, custody and support, in the counties you serve.
Landing pages
Calm, clear pages for each matter that explain how a consultation works, and what it costs if you charge for it.
Instant, discreet follow-up
Every new inquiry gets a careful reply right away, so people hear from your firm before they contact another.
Booking
Clients pick a consultation time that suits them, without the phone tag.
Revenue attribution
We connect Neyo to Clio, MyCase or Lawmatics during setup, so every signed client is traced back to the ad that started it.
Your strategist
Knows how people choose a family lawyer, manages the whole system with you and answers for booked consultations and signed clients, not clicks.
03 · Measurement
How we measure success for family law firms.
Every number comes from your ad accounts and your practice management software, such as Clio, MyCase or Lawmatics, not estimates. These are the ones your strategist reports on.
Booked consultations by campaign
How many consultations each campaign put on your calendar, not how many clicks or calls it got.
Signed clients by campaign
Which campaigns bring people who go on to sign a retainer with your firm.
Cost per signed client
What you paid in ads for each client who signed, by campaign and by matter type.
Fees by campaign
The fees billed in your practice management software, traced back to the ad that brought each client in.
Time to first reply
How fast new inquiries hear back, before they reach out to another firm.
04 · How it works
From first call to booked consultations in three steps.
- 1
Connect your practice software and ad accounts
Give us access to Clio, MyCase or Lawmatics and your Google, Meta and Microsoft accounts. We connect them to Neyo during setup, and everything stays in your firm's name.
- 2
We launch and run it
Your strategist builds the plan around the matters you want and the counties you serve. Once you approve the ads, the platform runs them, the follow-up and the booking.
- 3
You see signed clients by campaign
See booked consultations, signed clients and fees for every campaign, straight from your practice management software.
05 · Comparison
How Neyo compares for family law firms.
| AI-only marketing tools | Typical agency | Neyo | |
|---|---|---|---|
| Who runs it | You do, inside the software | An account team that also serves other clients | The platform, every day, managed by your strategist |
| Who answers for results | Nobody | An account manager, once a month | A strategist who knows family law firms |
| What counts as success | Clicks and form fills | Calls, clicks and cost per lead | Booked consultations and signed clients in your practice software |
| New inquiry follow-up | Not included | Left to your front desk | A discreet reply right away, then a booked consultation |
| Knows your practice | No | Sometimes | Built around the matters you take and the counties you serve |
Who runs it
- AI-only marketing tools
- You do, inside the software
- Typical agency
- An account team that also serves other clients
- Neyo
- The platform, every day, managed by your strategist
Who answers for results
- AI-only marketing tools
- Nobody
- Typical agency
- An account manager, once a month
- Neyo
- A strategist who knows family law firms
What counts as success
- AI-only marketing tools
- Clicks and form fills
- Typical agency
- Calls, clicks and cost per lead
- Neyo
- Booked consultations and signed clients in your practice software
New inquiry follow-up
- AI-only marketing tools
- Not included
- Typical agency
- Left to your front desk
- Neyo
- A discreet reply right away, then a booked consultation
Knows your practice
- AI-only marketing tools
- No
- Typical agency
- Sometimes
- Neyo
- Built around the matters you take and the counties you serve
06 · Questions
Questions firm owners ask us.
Who owns the ad accounts and the data?
You do. Your ad accounts, tracking and customer data stay in your name, and you keep all of it if you ever leave.
Do your ads follow attorney advertising rules?
We write every ad and page with those rules in mind: no promised outcomes, and the disclaimers your firm requires. Your firm stays responsible for its advertising under your state bar's rules, so nothing runs until you approve it.
We charge for consultations. Does that work?
Yes. If you charge for consultations, your ads and pages say so up front, so people know what to expect before they book.
How do you keep inquiries private?
Replies are worded discreetly and don't spell out the matter, in case someone else sees the message. You approve the wording before anything goes out.
What does it cost?
It depends on your goals, your market and your ad spend. We walk through the options on the call.
07 · Book a call
Book a 30-minute call.
Four quick questions, then pick a time. We'll look at how clients find your firm today and show you how Neyo would run your marketing.
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