For pest control company owners
More booked services. Every ad tied to the recurring plans it starts.
Neyo runs your ads, texts every new lead and books the service, from a one-time wasp call to a quarterly plan. A strategist who knows pest control manages it and answers for booked services and recurring plans, not clicks.
Book a call- Quarterly pest planGoogle SearchMon 9:00 AM$540/yr
- Ad click
- Instant text
- First service
- Recurring plan
- Wasp nest removalMetaMon 2:30 PM$225
- Termite treatmentGoogle SearchTue 10:00 AM$1,850
- Rodent exclusionMicrosoft AdsThu 1:00 PM$680
Plans and invoices from FieldRoutes
01 · The problem
Most pest control marketing counts calls, not plans.
What most pest control companies do
Turn ads up when ants, wasps and mosquitoes show up, buy shared leads in the slow months, and judge it all by calls and cost per lead.
Why it fails
A one-time wasp call and a new customer on a recurring plan count as the same lead in an ad report. Budget follows call volume instead of the plans that keep your routes full all year.
What it costs you
Homeowners who just found mice want help today and call the next company if nobody answers. Termite inspections wait in the same queue as quick one-off jobs, and nobody can say which ads built your recurring revenue.
What Neyo does instead
Neyo traces every booked service and recurring plan back to the ad that started it. Your strategist puts budget behind the campaigns that sign up plan customers and book termite work, and tells you why.
02 · What we run
Everything from the ad to the recurring plan.
Run by software every day and managed by a strategist who knows pest control, from spring swarms to winter rodents.
Ads
Google, Meta and Microsoft ads for what's active in your area right now, from ants and wasps to rodents, plus termite inspections and recurring plans.
Landing pages
Pages for each pest and each area you serve, with your plan options laid out plainly next to one-time service.
Instant text follow-up
Every new lead gets a text right away, so the homeowner who just found mice hears from you first.
Booking
Customers pick a time for a first service or a termite inspection that fits your routes, without waiting for a callback.
Revenue attribution
We connect Neyo to FieldRoutes, PestPac or ServiceTitan during setup, so every booked service and recurring plan is traced back to the ad that started it.
Your strategist
Knows pest control, from seasonal pests to termite work and recurring plans. Manages the whole system with you and answers for booked services and plans, not clicks.
03 · Measurement
How we measure success for pest control companies.
The numbers come from your ad accounts, your pest control software and Neyo's own follow-up, not estimates. Your strategist reports on these, campaign by campaign.
Booked services by campaign
How many first services and inspections each campaign put on your routes.
Recurring plans by campaign
New plan customers traced back to the ad that started them, counted on their own.
Cost per new plan customer
What you paid in ads for each customer who signed up for a plan.
Plan value by campaign
What new plans are worth over a year, so you see which ads build lasting revenue.
Revenue for every ad dollar
One-time services and plans together, so you know which campaigns to grow.
Time to first reply
How fast new leads hear back, in peak season and after hours.
04 · How it works
From first call to recurring plans in three steps.
- 1
Connect your software and ad accounts
Give us access to FieldRoutes, PestPac or ServiceTitan and your Google, Meta and Microsoft ad accounts. Everything stays in your company's name.
- 2
We launch and run it
Your strategist plans around your seasons, your routes and the services you want to sell. The platform runs the ads, the texts and the booking.
- 3
You see plans by campaign
See booked services, new recurring plans and revenue for every campaign.
05 · Comparison
How Neyo compares for pest control companies.
| AI-only marketing tools | Typical agency | Neyo | |
|---|---|---|---|
| Who runs it | You do, inside the software | An account team that also serves other clients | The platform, every day, managed by your strategist |
| Who answers for results | Nobody | An account manager, once a month | A strategist who knows pest control |
| What counts as success | Clicks and form fills | Calls and cost per lead | Booked services and recurring plans |
| New lead follow-up | Not included | Left to your office | An instant text, then booking |
| Pest seasons | Same ads all year | Changed when you ask | Planned around what's active in your area each season |
Who runs it
- AI-only marketing tools
- You do, inside the software
- Typical agency
- An account team that also serves other clients
- Neyo
- The platform, every day, managed by your strategist
Who answers for results
- AI-only marketing tools
- Nobody
- Typical agency
- An account manager, once a month
- Neyo
- A strategist who knows pest control
What counts as success
- AI-only marketing tools
- Clicks and form fills
- Typical agency
- Calls and cost per lead
- Neyo
- Booked services and recurring plans
New lead follow-up
- AI-only marketing tools
- Not included
- Typical agency
- Left to your office
- Neyo
- An instant text, then booking
Pest seasons
- AI-only marketing tools
- Same ads all year
- Typical agency
- Changed when you ask
- Neyo
- Planned around what's active in your area each season
06 · Questions
Questions pest control owners ask us.
Who owns the ad accounts and the data?
You do. Your ad accounts, tracking and customer data stay in your name, and you keep all of it if you ever leave.
Can you focus on recurring plans instead of one-time jobs?
Yes. Plans and one-time services get their own campaigns, and your strategist moves budget toward the ones that sign up plan customers. You see new plans for every campaign.
Can you book termite inspections?
Yes. Termite inspections get their own ads and landing pages, and each inspection that turns into treatment work is traced back to the ad that booked it.
Which pest control software do you work with?
We connect Neyo to FieldRoutes, PestPac or ServiceTitan during setup, so every service and plan is traced back to its ad. If you use something else, ask us on the call.
What does it cost?
It depends on your goals, your market and your ad spend. We walk through the options on the call.
07 · Book a call
Book a 30-minute call.
Four quick questions, then pick a time. We'll look at your current marketing and show you how Neyo would grow your recurring plans.
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